This article lays out some of the most significant changes in consumer practices when it concerns consuming media.

In the last few years, with the growth of digital media, the way in which people take in media has shifted considerably. For many years, conventional tv was the primary source of family entertainment for many people. However, after the development of internet streaming platforms, many audiences are averting from set up television, especially among younger people. Rather, international media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the shift in audience intake habits. These options are popular for enabling individuals to see the shows and films they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the method by which individuals are getting their updates is also shifting. Individuals are progressively turning towards internet news sources, instead of watching television, to find out about existing worldly affairs. However, at the same time, due to a constant circulation of info, people are coming to be overwhelmed by substantial quantities of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and easier to observe. These days it is common to find news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for supplying people with dependable and verified news sources, in a format they can easily identify with.

In the current digital age, smart phones have come to be one of the most popular instruments that individuals are using to view videos and access media. Nowadays, many social media channels are offering limitless feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms permit users to see a variety of selected videos and react quickly, making these videos a lot more engaging and addictive than traditional media. Short form videos are also being click here used more often for news and educational functions, not just for home entertainment. Consequently, this trend is shifting the way people are proactively looking for and expecting to receive information, in a quicker, much shorter and more visual format.